A Mobile Ad Network Primer

A mobile ad network typically serves one part of a two-part market model.  The ad network is either a Supply Side Platform (SSP), or it is a Demand Side Platform (DSP).  Demand Side Platforms allow advertisers to place their ads into mobile apps and games, while a Supply Side Platform allows developers and content creators to combine their inventory and make it available to advertisers.

Sept. 14, 2017

A Mobile Ad Network Primer

A mobile ad network primer

Introduction

A mobile ad network typically serves one part of a two-part market model.  The ad network is either a Supply Side Platform (SSP), or it is a Demand Side Platform (DSP).  Demand Side Platforms allow advertisers to place their ads into mobile apps and games, while a Supply Side Platform allows developers and content creators to combine their inventory and make it available to advertisers.

The ctalyst® mobile ad network is unique and innovative in that it is both a Demand Side and Supply Side Platform.

The use of product placements in gaming has existed but has not been a prominent source of revenue. The reason behind this is quite simple, developers lack the resources to obtain clients for product placements. Furthermore, indie games may not have the userbase to even make a product placement worthwhile for many brands or products.

This innovation makes it easy for developers to make money from advertising placed in their apps and games, and makes it easy for advertisers to reach new, engaged and affluent audiences.

The mobile ad network landscape represents a major technological leap.  Mobile devices are quickly replacing everything computer related.  They’re replacing our desktops, laptops, and even our tablets.  And it’s easy to see why.  More than ever, mobile devices are becoming a major part of our daily lives and quickly turning in to the “everything we need” in one tiny little package.

It’s estimated that in the United States alone, mobile enjoys a 110% market penetration.  And that number is growing every year!  You could easily say that everyone has at least one mobile device.

Is it any wonder that both advertisers and developers look to the mobile ad network as a primary source of revenue?

How Money Is Made

CPM – Cost per Mille (mille from the French for Thousand).  This is an impression-based model where the advertiser is charged a specific rate for every 1,000 views of their ad.  For developers, it means being paid every time the ad is displayed.

The ctalyst mobile ad network offers advertisers and developers the option of impression based advertising.  Both developers and advertisers can choose Dynamic ad boards that change and alternate between advertising messages, Static ad boards that display a single message during each game session, or in-game (as in during the game play) Video ads.

CPC – Cost per Click.  This is an action or engagement based model where the advertiser is charged each time a player engages with or clicks the ad message.  The advantage to advertisers is that an ad can theoretically have unlimited impressions, but the advertiser only needs pay for the click.  The advantage to the developer is that the payout for a click is higher than that of a CPM campaign.

The ctalyst mobile ad network offers advertisers and developers the option of engagement based advertising but with a huge difference.  Ctalyst ads are designed to keep players in the game where they belong.  Players are never removed from the game play experience and receive both instant in-game and real-world rewards for their clicks.

CPA – Cost per Action. This incentivized app and game advertising is a model where the advertiser pays the developer to reward the player for clicking the ad. Traditionally, this model encourages “false clicks” in which the player is only clicking to receive the reward.

Disrupted Logic’s ctalyst mobile ad network offers incentivized advertising but with a big difference. Advertisers can choose this model and developers use incentivization to build powerful player engagement experiences that promote game loyalty and positive brand awareness.

CPI – Cost per Install.  In a CPI model, advertisers are only charged when a click on their ad results in a mobile app or game install.  Typically, developers are the advertisers and are advertising in other apps and games, including competitive apps and games.

How Money Is Made

In-House advertising is a new concept where developers can advertise their own products, services, game features, updates, in-app stores and more, within their own games for free.

This is a powerful model that helps developers create massively engaging experiences for their game players, and it’s only available on the ctalyst mobile ad network.

Conclusion

Disrupted Logic’s ctalyst mobile ad network is a powerful advertising creative toolset for both developers and advertisers.  It offers a 100% risk-free opportunity and for a limited time, the company is also offering a $100 USD sign-up bonus to new accounts.

To take advantage of this incredible opportunity, sign up now!

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