A ctalyst® Dynamic ad is much like the outdoor billboard at the side of a busy highway, but is shared with 3 advertisers. The ad messages change during the game play on a developer controlled cycle of 3 to 5 seconds.
Dynamic ads are available in up to 31 different iAB standard sizes (aspect ratios) and are an inexpensive and fantastic way for advertisers and marketers to build impression traffic from an active, growing and responsive game playing global or localized audience.
When combined with optional couponing offers, such as a newsletter sign up, product discount, in-app store sponsorship and more, CTR is significantly higher than traditional digital advertising methods and is measured based on impressions, propositions, and click-through.
A ctalyst® Static ad is also much like the outdoor billboard at the side of a busy highway, but the ad space is owned by a single advertiser and never changes during the game play.
Static ads are available in up to 31 different iAB standard sizes (aspect ratios) and are an excellent tool for advertisers and marketers to build powerful impression traffic from an active, growing and responsive mobile game playing global or localized audience.
Much like Dynamic ads, when combined with optional couponing offers, CTR is significantly higher than traditional digital advertising methods and is measured based on impressions, propositions, and click-throughs.
A ctalyst® Interactive ad is a Static ad with an interactive or engagement component added to it. The closest analogy from traditional digital advertising would be that of an incentivized ad, but with a big difference. Interactive ads are a major part of the game play experience and offer an immediate in-game reward of value to the player in addition to a real-world offers and benefits delivered to a Reward’s menu.
For example, a player who crushes a branded confection could receive an immediate in-game reward of a powerful brand-sponsored hammer. A player who engages a branded energy drink vending machine could receive an immediate in-game reward of “flight” along with a health boost. The opportunities are limitless and are developer driven.
In addition to the in-game rewards, players receive a real-world coupon or offer. In the example of crushing the confection, the player could receive a 2 for 1 special on their favorite candy bar. Or in the example of the energy drink vending machine, the player could be rewarded with a 25% off coupon. Again, the opportunities are limitless and are advertiser driven.
Significantly different that traditional “incentivized ads”, interactive ads offer gamers and advertisers alike a rich and rewarding experience that is powerfully brand and emotionally driven, resulting in higher CTR.
In-game ctalyst® product placements are a major innovation. Game makers and advertisers can choose from a growing catalog of interesting and fun 3D objects that are game ready and free! They’re fast and easy to work with, require almost no experience or specialized skills, and Wow…are they ever fun.
Objects such as cups and cans can be branded by an advertiser and appear live within the mobile game environment as set decoration or a playable prop.
In-game rewards and benefits are developer driven, while real-world rewards, offers and benefits are advertiser driven. The opportunities are limitless and unbounded.
By engaging directly with a brand or message, players are emotionally connected and driven to higher CTR.
Video Ads - to come.
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