The Best Mobile Ad Network Comparison

Advertising is the primary source of revenue for the vast majority of game developers.  A reasonably popular game can earn more money from advertising that it can by selling the game, selling upgrades and unlocks, or even the game’s in-app store

Sept. 14, 2017

The Best Mobile Ad Network Comparison

the best mobile ad network comparison

Introduction

Advertising is the primary source of revenue for the vast majority of game developers.  A reasonably popular game can earn more money from advertising that it can by selling the game, selling upgrades and unlocks, or even the game’s in-app store.

“It’s a great game and I really enjoy playing it.  But what’s with all the damned ads!”

actual review

The role of a mobile ad network is to create rewarding experiences for both the advertiser and the developer. Mobile ad networks do this by creating mutually beneficial opportunities where an advertiser can promote its products and services, and a game developer can be paid for each ad that is displayed or clicked.

Developers make space available within their apps or games.  These spaces are referred to as the display inventory.  Advertisers pay to display their messages on the available display inventory.  These ads are referred to as the ad inventory. The mobile ad network makes it easy for both the developer and advertiser to work together, track performance, and make money.

Unfortunately, the game player is often forgotten and left out of the picture by the mobile ad network.

banner rich media video interstiatio and preroll ads

Types of Ads

Banner Ads leave the developer with very little creative options.  The banners are placed on top of the game and take up valuable game play real estate.  Players do their best to avoid clicking the ads, not wanting to risk being taken out of the game play and whisked to a website.

Video Ads interrupt and stop the game play dead-cold in its tracks.  Players are forced to watch a short commercial for which they are sometimes offered a very small reward.

Interstitial Ads are messages that appear before the game play begins, after a round of game, before a level-up, or at any other moment the developer is willing to interrupt the flow. Most often, players scramble to find the close symbol which is usually designed to be as tiny as possible with the goal of forcing an accidental click.

Pre-Roll and Post-Roll Ads are video ads that come before or after a round of game play.  Just like Video Ads, they interrupt and stop the flow of the game play and force players to watch a commercial.

Do you know that the less than 40 percent of game players will return to your mobile game after being taken away by an ad?

The ctalyst® Difference

Disrupted Logic’s ctalyst® is an innovative new approach to the digital mobile ad network.  The core principle of a ctalyst mobile ad is that it must provide immediate value to the player during the game play experience and it cannot interrupt or stop the game play flow.

A ctalyst ad is a natural and genuine part of the game.  Ctalyst mobile ads look and feel like they actually belong in the game because they are actually in the game, not on it.

Disrupted Logic’s ctalyst is the world’s first mobile ad network designed with the developer and the game player in mind.  Because of this, ctalyst is much more than a mobile ad network, it is a creative tool set.

Ad Network Comparison

banner rich media video interstitial and preroll ads

 

Native:

 

ctalyst®, Unity Ads, TapJoy

Genuine:

 

ctalyst®

Interactive:

 

ctalyst®

Video Ads:

 

ctalyst®, Unity Ads (sort of)

Product Placements:

 

ctalyst®

Interrupts Game Play:

 

AdMob, Unity Ads, MoPub, InMobi, TapJoy

Easy Installation:

 

ctalyst®, Unity Ads

Keeps Players in Game:

 

ctalyst®

In-Game Rewards During Game Play:

 

ctalyst®

Consumes Screen Real Estate:

 

AdMob, Unity Ads, MoPub, InMobi, TapJoy

Rock Star Support:

 

ctalyst®

 

 

 

Conclusion

ctalyst® is the clear winner.  ctalyst is the world’s most advanced mobile advertising network.

Is advertising your primary or secondary source of earning money?  Sign up now 100% free, no risk, and we’ll credit your account with the first $100 to get you started!

www.ctalyst.com/signup

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