Who We Are

We believe advertising can be used as a creative tool to help content makers shape rich and rewarding experiences that are relevant, interactive, engaging, and fun for consumers

More than ever before, it is critically essential that advertising and entertainment work together to deliver consistent, compelling and engaging consumer experiences

We've invented the World's Most Powerful Digital Advertising Network

Our Philosophy


Einstein said the definition of insanity is "Doing the same thing over and over again and expecting different results." And isn't it fair to say the advertising industry is insane?

Advertising hasn't changed since the dawn of time. Ads are annoying, interruptive and rarely provide any sense of real value to anyone.

And that's why we invented ctalyst®. ctalyst® is the better way.

Disrupted Logic's ctalyst® is the NEXT GENERATION of advertising. It's interactive, it's social, it's engaging and it never interrupts or annoys. An ad served by ctalyst® is always welcomed by the audience, because ctalyst™ ads are always relevant and fun.

ctalyst's legacy is founded on a wealth of world-class entertainment experiences and accomplishments in the motion picture, television and video game industries. Our heart and soul is centered around our core belief in pushing the boundaries while stepping outside our comfort zones to accomplish something truly extraordinary.

Imagine watching your favorite TV show and never seeing a single commercial!. Imagine playing your favorite video game, uninterrupted and without the fear of accidentally clicking something that whisks you away from the game to sell and pitch you on something you don't want.

ctalyst® is the Next Generation of advertising and it's turning the advertising world on its head!

Our Background...


We specialize in entertainment and interactive technology development for globally connected mobile and smart devices. Our target platforms include iOS, Android, Windows Mobile, Blackberry and HTML5. We focus on leading edge visual design, user interface development, database modelling and architecture, global networking, cognitive computing, artificial intelligence, big data analysis and backend/frontend application frameworks for motion pictures, television and video games.

Simply put: we make your smart devices smarter and a whole heck of a lot more fun!

Great Companies are made with Great Teams


Tom Raycove MBA

Founder & CEO

After 13 years on over 50 Triple A game titles at Electronic Arts, Tom Founded Disrupted Logic and the ctalyst® project. His experience includes over 35 years in film, television, marketing, and software and video games development. Tom's experience includes development, production, corporate operations, marketing, and business development and strategy.


Gurjeet Matharu B.Sc

Lead Software Engineer

Gurjeet Matharu is Disrupted Logic‘s Lead Software Engineer and a recent graduate of Simon Fraser University’s Computer Sciences and Engineering program. Gurjeet worked with RIM/Blackberry. He specializes in Machine Learning, Software Development and Computer and Machine Languages.



Daman Dhillon B.Sc

Software Engineer

Daman Dhillon is a recent graduate of Simon Fraser University’s Computer Sciences and Engineering program. Daman has previously worked with PMC. Daman specializes in Programmatic Visual Imaging, Machine Learning, Software Development and Computer Languages.



Jeff Sheremeta B.Comm, MBA

Corporate Secretary, Board Member

Jeff Sheremeta was a co-founder of VersaPay Corporation and acted as Chief Investment Officer and General Counsel. He has held board, executive and legal roles for start-up companies including mining, green technology and software development. Mr. Sheremeta was called to the BC Bar in 1998 and remains a member in good standing



Amy Loewi

Director of Marketing and Sales

Amy is a marketing and sales professional who hails from Fidelity National/MicroGeneral, and Thru the Scope Productions. She is an expert in B2B commercial advertising sales, and media, gaming, and film advertising.



Miranna Pinter B.Comm, CGA, CPA

Accounting & Finance

Marianna Pinter is a professional accountant, CGA & CPA. Marianna’s clients include publicly traded companies involved in mining, minerals and natural resources. For fun, Marianna enjoys traveling the world and experiencing what life and different cultures have to offer.



Jenn Lewis

Video Gaming & Movie Entertainment Advisor

Jenn Lewis is an entertainment professional with over three decades experience in Video Game Development & Motion Picture entertainment. She’s often found at GDC, TEDxVancouver and anywhere there is a story to tell. In her spare time, she enjoys cycling, paddle boarding and kitesurfing.



Issa Traore PhD

Technology Consultant - Database & Artificial Intelligence

Dr. Issa Traore is the head of the University of Victoria’s Computer Sciences and Engineering Department. Dr. Traore specializes in Artificial Intelligence, Machine Learning, Big Data and Cognitive Computing. Dr. Traore also has a passion for aeronautics.



Sherif Saad PhD

Technology Consultant - Database & Artificial Intelligence

Dr. Sherif Saad is with the University of Victoria’s Computer Sciences and Engineering Department. Dr. Saad specializes in Artificial Intelligence, Machine Learning, IT and Software Security and Software Development. Sherif shares our passion for developing cool, innovative technology.



Tony Scala

VP Marketing and Client Service - Drake International

Tony brings 22 years of marketing, advertising and sales experience in the retail and telecommunications sectors with brands including Canadian Tire, Sears, The Bay and Mobility Canada. With a solid understanding of merchandising, advertising, customer service, business development and sales, Tony brings a unique, high-energy, customer-focused perspective to Disrupted Logic.



Rashid Ahmed B.Sc, BAdmin, MBA

Founder and CEO BioMark Diagnostics Inc.

Rashid brings over 20 years of senior business management experience to Disrupted Logic. He is the founder and CEO of BioMark Diagnostic, co-founded and was COO of Optima Health Solutions, and was the CEO and President of Homeworks Inc., a subsidiary of BC Gas. As Director of First Brands, he headed a $120M branded consumer goods portfolio. Rashid holds several patents and publications.



Honorable Kerry-Lynn Findlay, PC, DSJ, QC, BA, JD

Former Cabinet Minister, Judge - Advisor

Kerry-Lynn was elected to the Canadian House of Commons in 2011 where she served as Parliamentary Secretary to the Minister of Justice and as Associate Minister of National Defence. She also served as the Minister of National Revenue. During her career, she served as President of the BC Bar Association, was appointed a Queen's Counsel, and served as a Judge on the Canadian Human Rights Tribunal.



Game Industry Executive - Advisor

Former Cabinet Minister, Judge - Advisor

Stanley is an EIR at Vanedge Capital where he helps evaluate new opportunities and advises existing portfolio companies. He is a 25-year digital media executive and entrepreneur who has held executive and management positions at Disney, Zynga and Electronic Arts across North America and Asia.